Southwest Balloon Fiesta Event Package
About
This design emphasizes the use of cool colors to contrast with the predominantly warm, bright colors of the hot air balloons at the event. With the Balloon Fiesta being held yearly in New Mexico, a geometric, native inspired pattern was used for the borders of the pieces, specifically the event poster which would be displayed in the New Mexico area. The rest of the package was designed with the tourist nature of the event goers in mind and everything can be kept as a souvenir.
The event passes have the event staff in mind with enough customization to ensure validity and security while keeping them vague enough that many can be run in a single print without having to get them customized for each individual day of the event. Finally, the merchandise bags are perfect for the large families the event is geared towards where each person can add their name and keep their belongings separate and can be used as a keepsake as well.
Designs & illustrations: Breanna Angle
Mock-up: Marek Kędzierski