Rubber Ducky Cleaning Co. was a pre-existing company that had minimal branding in the form of a simple logo. This full branding package takes inspiration from the owner's personal style and her goals for the company's future expansion. Starting with a new, personalized logo, a quirky and family friendly theme was adopted to appeal to the middle- and upper-class mothers who need an extra set of hands to help around the house. The gift certificate was sized to utilize the stationary envelopes for ease of product ordering and mailing. Similarly, the service reminders were designed as a postcard for simplicity in mailing and they are easily readable so that they can be seen from a household calendar or refrigerator. The company also had no digital presence so an example website was designed to give future clients more information on the company as well as a way to contact Rubber Ducky.

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Design & illustrations: Breanna Angle